Posted by on December 21, 2010 under Marketing, Menu items | 
When you think of setting up a restaurant, the most important thing that you need to pay attention to is the food. For that, you need a good menu. The menu is very important because it will highlight the best food items you offer and prompt the customers to choose them.
First, you will have to think about arrangement of the items and the pricing. It has been found that rounding off the prices to the nearest whole makes it easier for the people to choose. Also the must have items should be placed in such places that people see them first. Again, if you can take the emphasis off the price, say by keeping it in a continuous order with the description of the food, the diners can focus more on the food instead of being reminded about the price.
The descriptions of the food items should be such that the diners can see the picture of a tasty and sumptuous dish. Use plenty of easy adjectives so that the diners get a clear picture. Most people eating out want a good value for their money, and if you can really put that in, then that is a sure step to success.
Don’t go for menu designs that are hard to read. Try to keep it simple and effective. Keep the similar items together so that the diners find out the food items easily. Make sure that the typeface is not tiny and not in badly contrasting colors. Choose a font and color that will make the menu easily readable.
Posted by kellyb on February 25, 2010 under Marketing |
Learn how the top rated companies in the country are using twitter…..The Fortune 500’s use of blogs, online video, and podcasts continues to increase, but Twitter…
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Posted by kellyb on February 24, 2010 under Marketing |
Utilize local traditions to promote brand awareness…..Local restaurant chain Rudy’s Country Store and Bar-B-Q celebrates Texas Independence Day by…
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Posted by kellyb on under Marketing |
Learn how this chain is using twitter for Marketing….Great American Cookies is celebrating one of the brand’s signature creations this spring – the…
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Posted by kellyb on under Marketing |
For an independent contractor or restaurant owner, the competition can get quite challenging, especially given the large number of chains and with celebrities branching into food and hospitality. With the stakes involved and everyone pushing big money into advertising, it can be quite a task to get your restaurant noticed to even get a fair shot at fame.
Even though all this can amount to serious competition, don’t let this get you down. For while these might seem like disadvantages, there are enough people out there looking to try out new places. There are some strategies you can adopt to make use of your independent status to advertise without spending too much.
Be Flexible:
It is a thumb rule in marketing that what works for one doesn’t work for all. At the same time, you can make use of some standard ideas to start with. However, be flexible and try out different strategies to get to the maximum number of potential customers. Don’t stay with a dead horse and remember that creativity gets noticed.
Build a Rapport with your Customers:
After you have been through the motions of the Press release in all local papers announcing your restaurant and what you will be offering, try and build a rapport with the first batch of customers. Make sure you take down their contact numbers or addresses and inform them of any special schemes. Make sure you do this unobtrusively or it might be tiresome for your customers. You can also do this with newsletters. Not only will this help you keep in touch with older customers, and tell your customers you care, it is likely that other visitors at their house, etc. might catch a look at it.
Be Innovative and Build Contacts:
To attract more customers, it might even be a good idea to get employees to distribute samples or discount coupons on the first meal. This is often a sure shot way of attracting those first-timers for people who need some incentive to try out something unusual. In addition, think of innovative things like contests where you sponsor meals for the winners!
In addition, you can sponsor local community or neighborhood events or use these for publicity. They usually don’t cost much and will give you the exposure you need to attract more customers.
You can also contact real estate agents or the local chamber of commerce for information on new-comers to your area. You can do so in order to send these people a welcome packet with your newsletter, coupons and a delivery menu! Once you cultivate a relationship with these businesses, you can get a list of potential clients every month or so.
Keep your Employees Motivated:
The only limit to marketing ideas is your own. Remember to ask friends and family, in addition to employees for newer and effective marketing ideas. For the latter category, you can offer incentives for the best marketing ideas, since they are the ones who are truly involved in the daily work of your business. Your enthusiasm should be a good example for them. After all, a lot of your success depends on how involved your employees are.
Posted by kellyb on February 16, 2010 under Marketing |
Learn how this restaurant owner improved his loyalty member program……Moe’s Southwest Grill franchisee Neil Solomon was tired of being ripped off by customers redeeming counterfeit paper loyalty cards at his Altamonte Springs, Fla., outlet. So, in an effort to address the problem, he turned to a program built around text-messaging applications and handheld devices at the point of sale.
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Posted by kellyb on February 11, 2010 under Marketing |
Learn how to get the most value from your marketing…. Research from the Chief Marketing Officer Council shows that many loyalty programs don’t reach…
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