Posted by kellyb on February 17, 2010 under Technology | 
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Learn how to utilize social networking sites as an effective marketing tool….For foodservice operators who still aren’t sure how to use social-networking sites to their…
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Posted by kellyb on under Technology | Comments are off for this article
Learn to use e-commerce as an effective marketing tool….As social media and other forms of e-communication become part of everyday life for consumers…
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Posted by kellyb on February 16, 2010 under Technology, Uncategorized | Comments are off for this article
Find out what technology consumers value most…..A comparison study of restaurant technologies found that consumers felt tableside displays of virtual menus with nutritional information to be the most valuable, followed by pagers for table management and hand-held point-of-sale terminals for line busting, Cornell University researchers said.
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Find out how Wendy’s is using technology for suggestive selling…. Multiunit Wendy’s franchisee FourCrown Inc. has installed multimedia and event-centered messaging capabilities to suggestively sell products storewide, officials said. The company recently augmented the in-restaurant digital menu and presale marketing boards at its Woodbury, Minn., unit with similar devices in the drive-thru.
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Learn how this restaurant group introduced a successful online ordering and delivery program…… When the Murphy Adams Restaurant Group bought Mama Fu’s Asian House from Raving Brands nearly two years ago, chief executive Randy Murphy — already a Mama Fu’s franchisee — wanted to add online ordering and delivery to the 14-unit chain’s service options. Murphy believed customers would use both, and there was little competition in the fast-casual segment for either service.
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