Suggestive selling part of FourCrown’s strategy for digital menu board

Posted by kellyb on February 16, 2010 under Technology, Uncategorized | Comments are off for this article

Find out how Wendy’s is using technology for suggestive selling…. Multiunit Wendy’s franchisee FourCrown Inc. has installed multimedia and event-centered messaging capabilities to suggestively sell products storewide, officials said. The company recently augmented the in-restaurant digital menu and presale marketing boards at its Woodbury, Minn., unit with similar devices in the drive-thru.
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